About Us

Independent. Personally led. Built on three decades at sea and on the docks.

SDE at SEA was founded on a simple conviction: that shipping and distribution strategy is better delivered by someone who has actually done the work — not just consulted on it.

Delivering For You

As global trade routes shift, energy transition reshapes port infrastructure, and supply chains face growing pressure to perform, operators need a partner who has sat on both sides of the table: inside the terminal, and in the strategy room.

Track Record

  1. 01

    Founder & Intermodal Lead, SDE at SEA

    Designed barge/truck/rail solutions for last-mile port distribution; managed customs and terminal operations planning for a major logistics client.

  2. 02

    Deepsea-Port Chief Commercial Officer

    Led an in-depth study into the captive hinterland of a major deepsea port across the Benelux, France and Germany (under NDA).

  3. 03

    Chief Business Officer, European Head Office

    Managed reefer logistics for a major US cold-chain customer, overseeing import container tracking and high-value equipment recovery across the IMEA region.

  4. 04

    Director Benelux

    Advised Duisburger Hafen AG on strengthening long-term ties with the ZARA ports (Zeebrugge, Antwerp, Rotterdam, Amsterdam), aligning stakeholders around shared strategic goals.

Our Principles

Personal Touch

No assembly-line consulting. Every client gets direct access, a no-nonsense approach, and advice shaped entirely around their business — not a template.

An Honest, Agile Sparring Partner

We deliver candid, transparent advice built on real-time industry insight, focusing on long-term trust and mutual respect rather than the next invoice.

Driven by Shared Success

Real partnerships mean real win-win outcomes. We continuously measure, optimise, and judge our performance by the actual results we deliver for your business.

Let's talk shipping.

Book a free 30-minute consultation — no obligation, no sales pitch, just a conversation about where your logistics strategy could go further.